Plaid Link
The gold standard in account linking
Plaid Link securely connects your customers’ financial accounts to your app or service in seconds—delivering the highest conversion rates in the industry.
See Plaid Link in action
Verify with a phone number, choose a financial institution, and link an account—in seconds.
See Plaid Link in action
Verify with a phone number, choose a financial institution, and link an account—in seconds.
Flexible by design.
Seamless when it ships.
Plaid Link is modular, instantly connecting customers to any financial use case in a format that fits your experience—so they can move, manage, and spend money without disruption.
Flexible by design.
Seamless when it ships.
Plaid Link is modular, instantly connecting customers to any financial use case in a format that fits your experience—so they can move, manage, and spend money without disruption.
Tap into the most connected financial network
12k+ global financial institutions are on the Plaid Network
1 in 2 adults in the U.S. have connected to an app or service with Plaid Link
7k+ apps and services connected to Plaid through Link
Plaid has done a great job of normalizing its service across all financial institutions, so we don’t have to worry about where our users do their banking.
Zuben Mathews,
Co-founder and CEO
BEST-IN-CLASS CONVERSION
Secure, seamless onboarding
built to boost conversion
Reduce friction for returning users
When customers connect through Plaid, they can choose to be securely remembered, making future connections quicker and easier.
Reduce friction for returning users
When customers connect through Plaid, they can choose to be securely remembered, making future connections quicker and easier.
conversion lift
for enrolled returning users
of Plaid's traffic
is on or committed to APIs
average uptime
across Plaid’s systems
BUILT FOR SECURITY & COMPLIANCE
Maintain security, compliance, and trust—every time
Built for the new era of open banking
Plaid’s security is always evolving to meet or exceed rigorous industry standards—from creating customer-facing privacy tools to using unique insights from the Plaid Network to stop fraud before it happens.
Limit the risk of fraud in real time
Plaid analyzes device IDs, SIM details, mobile carrier signals, and more—flagging risk in real-time and stopping bad actors before they reach your platform.
Build trust with globally-certified security
Plaid is certified in internationally recognized security standards, like ISO 27001, ISO 27701, and is SSAE18 SOC 2 compliant.
Give people the power to control their financial data
We build controls into our products to give your customers power over their data. And we work across the ecosystem to raise the bar on privacy and industry standards.
Use built-in security with passkey authentication
Remembered customers can reconnect securely with passkeys—no passwords needed. Instead, they use device biometrics like Face ID or Touch ID for faster, safer logins.
We know that fraudsters are looking for the easiest way to make a buck, and they hit a significant roadblock with Plaid.
SVP of Product
INTEGRATE WITH EASE
Set up fast. Ship faster.
No complex infrastructure. No lengthy onboarding. Just clear tools to get up and running fast. Get prebuilt SDKs, quickstart templates, and guided setup in the dashboard for simple and intuitive integration.
Launch on day one
With prebuilt UI and ready-to-run backend code, all you need is a dev and a plan—you’ll be live by the end of the day.
No-code customization
Plaid’s dashboard offers built-in resources that guide you through configuration—from adding new users to setting up webhooks.
Get started without an app
Plaid can host the account linking flow and provide a secure URL to embed into your web or mobile experiences.
